Job Detail

DIGITAL MARKETING STRATEGIST -Webdura Technologies - Getuwork - Getuwork

Date Posted: Mar 29, 2023
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Job Detail

  • Location:
    Ernakulam, Kerala, India
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    First Shift (Day)
  • Career Level:
    Experienced Professional
  • Positions:
  • Experience:
    4 Year
  • Gender:
    No Preference
  • Degree:

Job Description

Webdura Technologies in Kakkanad, Cochin is looking for an experienced and motivated Digital Marketing Strategist to join our team. The ideal candidate should have 4- 6 years of experience in formulating digital marketing strategies for clients and must be well-versed in handling client accounts.

Key Functional Areas of Responsibility:

  • Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers

  • Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels

  • Good understanding of handling client account management and attending client meetings as and when required.

  • Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features

  • Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills

  • Keyword discovery & research to identify potential keywords to use on the accounts

  • Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards

  • Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets

  • Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI

  • Acute analytical skills

  • Continually monitor & update accounts to optimise lead conversions & sales

  • Google AdWords Professional (GAP) qualified

  • Analyze & report on campaigns to achieve maximum ROI

Professional Skills

  • PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords

  • Google Certified professional

  • A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn

  • Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)

  • The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts

  • Ability to write ad copy and optimise through A/B testing

  • Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms

  • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns



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Company Overview

Ernakulam, Kerala, India

GetUWork is a fast growing free online job portal in India which was launched on August 16, 2018 in association with OhhYeahh Technovations LLP. GUW is an integral member of online job market which aim to give quality service to its customers.The mai... Read More

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