Job Detail

DIGITAL MARKETING STRATEGIST -Webdura Technologies - Getuwork - Getuwork

Date Posted: Mar 29, 2023
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Job Detail

  • Location:
    Ernakulam, Kerala, India
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    First Shift (Day)
  • Career Level:
    Experienced Professional
  • Positions:
    1
  • Experience:
    4 Year
  • Gender:
    No Preference
  • Degree:
    Bachelors

Job Description

Webdura Technologies in Kakkanad, Cochin is looking for an experienced and motivated Digital Marketing Strategist to join our team. The ideal candidate should have 4- 6 years of experience in formulating digital marketing strategies for clients and must be well-versed in handling client accounts.


Key Functional Areas of Responsibility:

  • Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers

  • Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels

  • Good understanding of handling client account management and attending client meetings as and when required.

  • Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features

  • Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills

  • Keyword discovery & research to identify potential keywords to use on the accounts

  • Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards

  • Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets

  • Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI

  • Acute analytical skills

  • Continually monitor & update accounts to optimise lead conversions & sales

  • Google AdWords Professional (GAP) qualified

  • Analyze & report on campaigns to achieve maximum ROI



Professional Skills

  • PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords

  • Google Certified professional

  • A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn

  • Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)

  • The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts

  • Ability to write ad copy and optimise through A/B testing

  • Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms

  • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns



EMAIL: CAREERS@WEBDURATECH.COM

Benefits

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Company Overview

Ernakulam, Kerala, India

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