Job Detail

Job Description

Webdura Technologies in Kakkanad, Cochin is looking for an experienced and motivated Digital Marketing Strategist to join our team. The ideal candidate should have 4- 6 years of experience in formulating digital marketing strategies for clients and must be well-versed in handling client accounts.

Key Functional Areas of Responsibility:

• Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers

• Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels

• Good understanding of handling client account management and attending client meetings as and when required.

• Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features

• Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills

• Keyword discovery & research to identify potential keywords to use on the accounts

• Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards

• Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets

• Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI

• Acute analytical skills

• Continually monitor & update accounts to optimise lead conversions & sales

• Google AdWords Professional (GAP) qualified

• Analyze & report on campaigns to achieve maximum ROI

Professional Skills

• PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords

• Google Certified professional

• A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn

• Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)

• The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts

• Ability to write ad copy and optimise through A/B testing

• Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms

• Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns

EMAIL: CAREERS@WEBDURATECH.COM

Skills Required

• PPC
• SMM
• Analytical Skills
• Language skills
• SEM
• Google AdWords
• Build effective keyword/campaign strategies